V6. SEO- Optimise your site content

Within the editor, we offer you the option to change the SEO settings for your site. Just click on Manage > SEOand fill the blanks.

1. Add a title to your site
Make sure the title includes the name of your business

2. Add a description
Search engines will show this description below your URL in search results

3. Write some keywords related to your site
Think about words that your future clients might use to search for a business like yours. If you have a store, it would be good practice to add your location (sometimes people refine the search by adding a specific location, i.e. "photographer in Bristol" or "mexican restaurant in Houston").

4. Select a language for your site

Some things that search engines might take into account to index your website are:

Google consider which website to show on the top of the list if the word the user is looking for appears in your domain name, so for example if the user makes a search with the word 'photography' in it and your domain is named greatphotography.com, you will rank higher than someone whos domain name is mywork.com

Search engines also see if the keyword the user is using to find your site appears in your page title. Don't let your page title be "Homepage" or "Home" but something related to your business.

To change your page title you will need to do as follows:

1. Hover over your homepage in the left panel inside of the editor
2. Click on the icon showing an arrow that will appear
3. Click on Name and URL
4. Change your Page Title
5. The Menu Title will change too automatically, but you can change it back after setting the Page Title
6. Save your changes

When creating headings inside your page, try to add keywords or your business name into them. For example, if you go to www.photography.com you will see their first heading says Your online source for photography and the same happens if you go to Wikipedia or other better ranked sites.

You will need to highlight important text by making it bold or italic. Use this with keywords in your site. If at some point in your content you added the name of your site or some of the words you think that describe your site, make them bold. Search engines will notice that.

Let's suppose you are a designer, and you are creating your online portfolio. Try to avoid naming the images you are going to use "0001", "abcdefg" or any difficult name that would take a hundred cryptologists to decipher. If you are going to add a logo, name it "David-Jenkins-designer-logo" (unless your name is not David Jenkins...). A descriptive name of your images and relating them to your brand will help Search engines to give you a better ranking.

After uploading your image into the editor drag it to your page, click on it and then click on the settings icon. You will have the option to add an Alt and Title tag. These attributes are very important as this is a chance to improve your images ranking.

The Alt Tag specifies an alternate text for an image, if the image cannot be displayed.

The Title tag should provide additional information in a relevant manner (In FireFox and Opera it pop ups when you hover over an image).

Your content must repeat some of the keywords you used in your SEO. This is the chance to talk about what you do, where do you offer your services, a few images, etc. It's your presentation card. You don't need to add all your info in your homepage, but an introduction of what they will find in your website.

Search engines can't read the content in an image. If you create a great looking header containing your logo, telephone, email address, etc. it might look nice, but Google can't read this information.